On July 24th Diverse Representation presents a virtual masterclass titled, Becoming A Publicist. The masterclass will equip attendees with the tools necessary to build careers as successful entertainment publicists.
** This masterclass is complimentary for Diverse Representation members **
July 24, 2020
4:00 pm PT/7:00 pm ET
This Baltimore native took Los Angeles by storm in 1999. With a Bachelor’s degree from Bennett College and a Master’s degree in Marketing from LaSalle University, Michelle began working with the big boys right from the start as the International Marketing Director for Virgin Records. While at Virgin, Michelle worked with such icons as: Janet Jackson, Lenny Kravitz, the Neptunes, Kelis and the Rolling Stones. Michelle then moved to New York City to become the In-Store Director of Events for Donna Karan. After proving herself as a major force in her field, Michelle decided to go back to her roots and conquer the entertainment industry.
In 2002, Michelle decided to take the entrepreneurial path and start her very own company HUFF Events & PR, a full-service event planning and media relations boutique
specializing in the entertainment, sports and fashion industries. HUFF has managed events and strategic publicity campaigns for such clients as: Usher’s album release party for Confessions in New York City and Los Angeles, Casio’s watch launch for Oceanus, the Neptunes album release party in New York City, Alicia Keys’ U.S.
American Bowl Half-Time performance in San Antonio Texas, Stand Up For Family Comedy Tour, UNCF “A Mind Is” Gala, Ashanti’s 25th Surprise Birthday Party in New
York City, Ford Motor Company’s FunkMaster Flex’s Expedition Vehicle Launch Event, Black AIDS Institute’s New York City World AIDS Day Fundraising Gala and much more.
Michelle has been visibly featured in the following television and magazine outlets: L.A. Confidential Magazine (Usher Album Release Event in LA), In Style (Alicia Keys Event),
The Fabulous Life of…..Usher, Queer Eye for the Straight Guy (Public Relations and Event Management), Biz Bash feature, MTV Behind the Scenes with The Roots, Musiq’s
“Behind the Scenes” Video Shoot on BET, Sister 2 Sister Magazine, Rolling Out, New York Beacon and Billboard Magazine.
In 2015, Michelle merged her company with Simone Smalls PR to launch Strategic Heights Media. Past and present clients include platinum recording artist Ashanti, as
well as Grammy-nominated singer Tamia, Casio, Ford Motor Company, Mudd Jeans, Museum for African Art, Black AIDS Institute, BET Networks, Kedar Entertainment
Group, Chico DeBarge, R&B crooner Joe, Style Week Jamaica, Stand Up For Family Comedy Tour, Relationship expert Demetria Lucas, UNCF, NBA superstar Grant Hill, USA Track & Field, American Black Film Festival, singer Guordan Banks, WE tv, TV One, BET Networks, Ramsey Personalities, Odyssey Impact, ASCAP, FC Networks, Trent Shelton and more.
Michelle has received the following awards and current member affiliations include: Enterprising Women of the Year (Class of 2018), Ciroc’s International Women’s Day
Honoree (2018), Television Academy Awards member, National Black MBA member. Currently, Michelle is in the process of creating a tech app, launching a new e-
commerce business, the co-founder of The Publicists Forum, a community for publicists of color, a mentor to Big Brothers Big Sisters for ten years and continues to participate in community service programs and outreach in Baltimore and New York City.
The mission of Diverse Representation is to increase the exposure and hiring of African-American agents, attorneys, managers and publicists working in the sports and entertainment industries. We provide the first ever comprehensive database of African -American agents, attorneys, managers and publicists and host various programs, events and initiatives throughout the country.
Click here for more information.